Case study / beautybuzz
BeautyBuzz: last-minute beauty booking
An iOS beauty booking app for discovering and booking last-minute appointments with beauty professionals.
The product
BeautyBuzz is an iOS beauty booking app that helps people discover and book last-minute appointments with beauty professionals.
The product challenge
Last-minute booking depends on making discovery and availability easy to understand. The product needs to help someone move from finding a suitable professional to confirming an appointment with as little friction as possible.
What the product focuses on
- Discovering beauty professionals and available appointments
- Presenting the information needed to choose a service
- Supporting a booking flow designed for short-notice decisions
- Giving beauty professionals a product surface for reaching customers
Product thinking
The strongest marketplace experiences make the next action obvious. For BeautyBuzz, that means keeping discovery, service information, and booking close together instead of making users reconstruct availability across separate steps.
A foundation for improvement
The next product questions can be answered through real booking behavior: where people abandon discovery, which details build confidence, and which parts of the booking flow need clearer feedback.